Messaging Guidance 

The following serves to highlight Steve Sweeney's accomplishments and values: 

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Voters — particularly those in South Jersey or those in Central/North Jersey who are male or older or non-college — need to hear in the final 8 weeks before Election Day in digital/streaming and mail that Steve Sweeney is a working-class, lifelong union ironworker with an agenda to help working-class people. Unlike other Democrats running for Governor, Sweeney has actually delivered results: as State Senate President, he brought people together to successfully bring paid family leave to NJ, raise the minimum wage, cut taxes for seniors on fixed incomes, and force insurance companies to cover mental health and drug treatment. And unlike other Democrats running for Governor, Sweeney has been outspoken in support of getting tougher on crime and securing the southern border to stop illegal immigration. As Governor, Steve Sweeney will put working people first because he knows what it’s like to struggle financially.